Advisory and mentoring offerings
Advisory and mentoring offerings
Your Strategic Partner
for Digital Solutions
Advisory and mentoring offerings

I advise founders and leadership teams on strategy, execution, and growth.

These packages are for teams who want senior perspective, sharp decisions, and practical next steps without hiring a full-time marketing executive.

I advise founders and leadership teams on strategy, execution, and growth.

These packages are for teams who want senior perspective, sharp decisions, and practical next steps without hiring a full-time marketing executive.

I advise founders and leadership teams on strategy, execution, and growth.

These packages are for teams who want senior perspective, sharp decisions, and practical next steps without hiring a full-time marketing executive.

Why InGoodCo.?

Why InGoodCo.?

I partner with founders and leadership teams at emerging and scaling startups to accelerate growth through strategic marketing, clear storytelling, and systems that scale.

With over a decade of experience across fintech, AI, SaaS, DEI, and healthcare, I help companies build brands that connect with people, clarify their value, and create momentum that lasts.

My work includes fractional marketing leadership, mentorship, advisory partnerships, workshops, talks, and focused branding and positioning sprints.

Explore My Work

Explore My Work

I combine creative strategy with practical, scalable solutions—designed to resonate with your audience and drive real growth for your startup.

Advisory Plans & Pricing

Starter Advisory

$500/m

One 60-min foundational session

Monthly progress checklist and three next actions after each session. 2x asset reviews/month

Email follow-ups for clarification between sessions (48 hour response window)

Learn More

Growth Advisory

$1,200/m

2 sessions per month, 60 minutes each

Quarterly progress review and KPI dashboard template

Prioritized experiment plan and copy/asset reviews (up to 4 assets per month)

Strategic Partner

$2,500/m

Full access—4 sessions per month, 60 minutes each (or two 90 minute sessions)

Quarterly strategy deep dive and 90 day roadmap

Vendor management and hiring brief for your first marketing hire

Become Partner

Flexible Engagement & Special Offers

Need more flexibility? Advisory plans can be adapted month-to-month or session-by-session as your needs change.

Prefer to try before you commit? A discounted first session trial is available for all new clients.

If you're a pre-seed startup and cost is a barrier, let's chat.

Extra guidance is always an option—additional hours available at $200/hour across any package, ideal for deep dives or urgent needs outside standard plans.

Still have questions? Reach out to discuss your unique requirements or custom advisory engagements.

Trusted by Professionals

Trusted by Professionals

While most of my client reviews are NDA-protected (because, you know, top-secret white label stuff), I managed to sneak in a few favorites from my previous partners.

Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!

Karlie Rosenberg

CEO, Campsi

Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!

Hayden Poudrier

CEO, Fraction

Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.

Sonia Hong

Co-Founder, Roller Media

What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊

Rachel Thomson

VP of Marketing, Willo Video

Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!

Karlie Rosenberg

CEO, Campsi

Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!

Hayden Poudrier

CEO, Fraction

Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.

Sonia Hong

Co-Founder, Roller Media

What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊

Rachel Thomson

VP of Marketing, Willo Video

MY SERVICES

Strategic Positioning & Messaging

What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.

What it includes: Messaging architecture, ICP alignment, and brand narrative development.

Who it’s for: Founders refining their voice before
scaling or raising.

Outcome: A clear, consistent brand foundation that builds trust and drives alignment.

Strategic Positioning & Messaging

GTM & Growth

Leadership

Content & Community

MY SERVICES

Strategic Positioning & Messaging

What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.

What it includes: Messaging architecture, ICP alignment, and brand narrative development.

Who it’s for: Founders refining their voice before
scaling or raising.

Outcome: A clear, consistent brand foundation that builds trust and drives alignment.

Strategic Positioning & Messaging

GTM & Growth

Leadership

Content & Community

MY SERVICES

Strategic Positioning & Messaging

What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.

What it includes: Messaging architecture, ICP alignment, and brand narrative development.

Who it’s for: Founders refining their voice before
scaling or raising.

Outcome: A clear, consistent brand foundation that builds trust and drives alignment.

Strategic Positioning & Messaging

GTM & Growth

Leadership

Content & Community

Strategic marketing leadership, when you need it.

InGoodCo. © 2024.

Strategic marketing leadership, when you need it.

InGoodCo. © 2024.

Strategic marketing

leadership, when you need it.

InGoodCo. © 2024.

Strategic marketing leadership, when you need it.

InGoodCo. © 2024.