for Digital Solutions
Driving startup success with strategic marketing expertise in Fintech, AI, SaaS, and beyond.
Driving startup success with strategic marketing expertise in Fintech, AI, SaaS, and beyond.
Driving startup success with strategic marketing expertise in Fintech, AI, SaaS, and beyond.
Why InGoodCo.?
Why InGoodCo.?
I partner with CEOs of emerging and scaling tech startups to fast-track their growth, providing strategic marketing leadership without the overhead of a full-time exec.
With over a decade of experience in Fintech, AI, SaaS, DEI, and healthcare, I help startups build impactful, scalable brands that connect with their audience, capture market share, and drive real engagement.
Explore My Work
Explore My Work
I combine creative strategy with practical, scalable solutions—designed to resonate with your audience and drive real growth for your startup.
Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
View Project
CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
View Project
Campsi
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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Campsi
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
View Project
Trusted by Professionals
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret white label stuff), I managed to sneak in a few favorites from my previous partners.
Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!
Karlie Rosenberg
CEO, Campsi
Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!
Hayden Poudrier
CEO, Fraction
Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.
Sonia Hong
Co-Founder, Roller Media
What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊
Rachel Thomson
VP of Marketing, Willo Video
Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!
Karlie Rosenberg
CEO, Campsi
Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!
Hayden Poudrier
CEO, Fraction
Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.
Sonia Hong
Co-Founder, Roller Media
What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊
Rachel Thomson
VP of Marketing, Willo Video
About
Elevating Brands with Strategic Positioning and Messaging
What I bring:
Crafting standout positioning and messaging.
Defining personas and competitive analysis.
Building strategies that drive engagement.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
About
Elevating Brands with Strategic Positioning and Messaging
What I bring:
Crafting standout positioning and messaging.
Defining personas and competitive analysis.
Building strategies that drive engagement.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
About
Elevating Brands with Strategic Positioning and Messaging
What I bring:
Crafting standout positioning and messaging.
Defining personas and competitive analysis.
Building strategies that drive engagement.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
About
Elevating Brands with Strategic Positioning and Messaging
What I bring:
Crafting standout positioning and messaging.
Defining personas and competitive analysis.
Building strategies that drive engagement.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing
leadership, when you need it.
InGoodCo. © 2024.