for Digital Solutions
Helping startups in fintech, AI, and SaaS find clarity in their story, confidence in their marketing, and connection in their growth.
Helping startups in fintech, AI, and SaaS find clarity in their story, confidence in their marketing, and connection in their growth.
Helping startups in fintech, AI, and SaaS find clarity in their story, confidence in their marketing, and connection in their growth.
Why InGoodCo.?
Why InGoodCo.?
I partner with founders and leadership teams at emerging and scaling startups to accelerate growth through strategic marketing, clear storytelling, and systems that scale.
With over a decade of experience across fintech, AI, SaaS, DEI, and healthcare, I help companies build brands that connect with people, clarify their value, and create momentum that lasts.
My work includes fractional marketing leadership, mentorship, advisory partnerships, workshops, talks, and focused branding and positioning sprints.
Explore My Work
Explore My Work
I combine creative strategy with practical, scalable solutions—designed to resonate with your audience and drive real growth for your startup.
Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
View Project
Campsi - Summer Camp Planner for Parents
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
View Project
CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
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CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
View Project
CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
View Project
CV Free Movement Leader
CV Free is a pilot program that helps organizations adopt skills-based hiring by removing CVs from the process.
View Project
Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
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Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
View Project
Medbox Rx
MedBox RX is an online and retail pharmacy dedicated to improving patient health through personalized service, convenience, and comprehensive care.
View Project
Campsi
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
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Campsi
Campsi is a camp discovery and management platform designed to simplify summer planning for parents, providing personalized recommendations.
View Project
Trusted by Professionals
Trusted by Professionals
While most of my client reviews are NDA-protected (because, you know, top-secret white label stuff), I managed to sneak in a few favorites from my previous partners.
Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!
Karlie Rosenberg
CEO, Campsi
Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!
Hayden Poudrier
CEO, Fraction
Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.
Sonia Hong
Co-Founder, Roller Media
What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊
Rachel Thomson
VP of Marketing, Willo Video
Anita has been incredibly helpful with Campsi’s marketing strategy. She understood our vision from the start and provided a strong strategic foundation that we’re excited to build on. Anita is sharp, enthusiastic, and brings a lot of experience helping early stage startups. It’s been a pleasure working together!
Karlie Rosenberg
CEO, Campsi
Anita is highly professional and diligent in her work and addition to any team. The energy she brings to work is second to none and she isn't afraid to take on any challenge. Really enjoyed working together and hope we get to collaborate in the future again as well!
Hayden Poudrier
CEO, Fraction
Working with Anita on the Rebuild.TO project was nothing short of inspiring. She’s a marketing powerhouse with a strategic mind that drives projects forward with ease. Anita’s ability to build and manage high-performing teams is unmatched, and her leadership style blends brilliance with a get-it-done attitude. She’s the kind of CMO you want in your corner—focused, innovative, and always ahead of the curve.
Sonia Hong
Co-Founder, Roller Media
What I love most about working with Anita is how collaborative she is. She’s always bringing fresh ideas, asking the right questions, and encouraging us to think differently to find new solutions. Anyone would be lucky to work alongside Anita. She’s a fantastic leader and such a positive force to have on your team. 😊
Rachel Thomson
VP of Marketing, Willo Video
MY SERVICES
Strategic Positioning & Messaging
What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.
What it includes: Messaging architecture, ICP alignment, and brand narrative development.
Who it’s for: Founders refining their voice before
scaling or raising.
Outcome: A clear, consistent brand foundation that builds trust and drives alignment.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
MY SERVICES
Strategic Positioning & Messaging
What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.
What it includes: Messaging architecture, ICP alignment, and brand narrative development.
Who it’s for: Founders refining their voice before
scaling or raising.
Outcome: A clear, consistent brand foundation that builds trust and drives alignment.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
MY SERVICES
Strategic Positioning & Messaging
What it is: Deep brand and story work that clarifies who you are, what you stand for, and why it matters.
What it includes: Messaging architecture, ICP alignment, and brand narrative development.
Who it’s for: Founders refining their voice before
scaling or raising.
Outcome: A clear, consistent brand foundation that builds trust and drives alignment.
Strategic Positioning & Messaging
GTM & Growth
Leadership
Content & Community
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing leadership, when you need it.
InGoodCo. © 2024.
Strategic marketing
leadership, when you need it.
InGoodCo. © 2024.